• Why bringing ancient traditional foods back to life

by | Oct 13, 2022 | .At the frontiers of marketing, Food | 0 comments

Is it possible to create of a «regionally oriented food industry», capable of rediscovering ancient traditional foods (PATs), processing them without losing the original taste, and taking them to the market? I suggest that this is the only way to establish a different food-supplying system, between the corporation model and consumers’ self-production. The target is to increase the consumption of locally produced food from 18% to 25%. My commentary “Manifesto for a regionally oriented food industry” has just been published by JAFSCD (Journal of Agriculture, Food Systems, and Community Development) and you can read it for free at https://doi.org/10.5304/jafscd.2022.121.002

Photo credit: Roberta Perugini (2022). An example of Tuscan Traditional Agri-food Products (PAT): pici (a kind of fresh noodles).



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