• Origin, quality and reputation of food products

November 11, 2016. I am in Istanbul, as a speaker and guest at a Start Up Weekend Food & Tech organized by my friend Patrick Bosteels. My subject is Quality, Reputation and Origin of food products and my audience is made of young Turkish entrepreneurs. I start from far away in the future, from the need to nourish a world population of 9 billion people in 2050 through mass production. And I end up explaining why it is important, for the producers and for a growing share of consumers, to protect from imitation and to promote quality products. I get a lot of attention. Turkey has recently obtained its first GI (Geographical Indication)from the European Union: «Aydın İnciri» DOP is the official trademark for dried figs Sarılop. However, the Turkish food specialties are a great number. So many as the questions of this crowd of young entrepreneurs.